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About the Blogger

Just a sports nerd obsessed with the marketing, branding, and business aspect of the industry. An amateur graphic designer, an unemployed graduate student, and a battered Philadelphia fan. Studied Marketing & Sports Management at Rider University.

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Recent Posts

What Brian Dawkins Means to Me
Why, Kawhi?
A Public Relations Evaluation of “WooderGate”
Reassessing the NBA’s Parity Problem
An Ideal Stanley Cup Final for the NHL
Analytical Proof of “Man-alytics?”
Sports Gambling: No Longer Taboo
#PhilaUnite: Marketing Brilliance
Making the Case “For” and “Against” Uniform Ads
Redesigning the Eagles
LA Rams’ Astronomical Value Increase
Damage Control: Marshawn Lynch in Oakland
An Evaluation of the Big Baller Brand
Uniforms of the Week: NFC North
Adidas Sneak-Peaks
Uniforms of the Week: Vegas Golden Knights
Embrace Nontraditional
Uniforms of the Week: NFC East
The Seven-Game Season
An Introduction

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