Sports Branding | Sports Marketing | Business of Sports
When you grow up a naïve, wide-eyed, sports-crazed kid, your young life revolves around your team. Your focus becomes so narrow that you would give literally anything just to see your team emerge victorious. Growing up an Eagles fan takes that concept to different extremes. If you don’t roll out of bed on Sunday mornings… Continue reading What Brian Dawkins Means to Me
While most NBA offseasons offer intrigue and entertainment, this summer is already shaping up to be a game-changer. Decisions made over the next few weeks have the potential to shape the league’s competitive landscape for the next decade. The most captivating storyline will unquestionably involve LeBron James. I would anticipate a blog post to be… Continue reading Why, Kawhi?
A fundamental element in operating a successful public relations department is having blueprints in place to respond to varying scenarios. This is especially important for a sports organization, as most sports entities are susceptible to higher amounts of public scrutiny and media coverage. Unfortunately for the Philadelphia 76ers, it is unlikely they had a plan… Continue reading A Public Relations Evaluation of “WooderGate”
Last season, I posted my thoughts on the third consecutive NBA Finals matchup between Golden State and Cleveland. Since sports fans will be treated to a fourth consecutive matchup, I figured it was appropriate to reassess some of the key points that were made a year ago. Lack of Parity? I believed that the NBA… Continue reading Reassessing the NBA’s Parity Problem
When considering optimal matchups for a championship settings, one must take into account several different elements. These elements include intriguing storylines, favorable market statistics and recognizable superstars. For the NHL, a Vegas Golden Knights and Washington Capitals Stanley Cup Final seemingly checks all of the boxes. Storylines: One storyline that sells particularly well in American… Continue reading An Ideal Stanley Cup Final for the NHL
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