Marketing, NBA

#PhilaUnite: Marketing Brilliance

Sports talk radio, while not always an accurate depiction of a fanbase, often helps illustrate some of the division within a sports town. Debate is encouraged and sometimes created by radio personalities to ignite a more stimulating conversation. In sports-crazed markets like Philadelphia, where only callers with polarizing opinions are seemingly permitted on-air, these healthy… Continue reading #PhilaUnite: Marketing Brilliance

NFL

The Year of the [Under] Dog: The Improbable Tale told through Social Media

Relive the postseason run that changed the culture of a title-starved city through social media: * There are some NSFW posts below *   First Round Bye: https://twitter.com/TonyDungy/status/947954868190199808 https://twitter.com/FTFonFS1/status/946037371207811072 https://twitter.com/NBCSPhilly/status/948724295529885696   Divisional Round: Atlanta Falcons   https://twitter.com/Eagles/status/952342276721840129 https://twitter.com/lineups/status/952269015854010369 https://www.youtube.com/watch?v=z05WIkCvgjU https://twitter.com/Lanejohnson65/status/952364674904875008 https://twitter.com/IainPageFox29/status/952392400575565825 https://twitter.com/BrianDawkins/status/952349740095729665   NFC Championship Game: Minnesota Vikings   https://twitter.com/xmasape/status/952713314945110016 https://twitter.com/12upSport/status/955162442132262912 https://twitter.com/NESN/status/955164091127156736 https://twitter.com/darrenrovell/status/955096365100564480 https://www.youtube.com/watch?v=KbbgQsTbQ9Q https://twitter.com/MadeForPhilly/status/955266498662141953… Continue reading The Year of the [Under] Dog: The Improbable Tale told through Social Media

Branding, Business, NBA

Making the Case “For” and “Against” Uniform Ads

The NBA announced the approval of an on-jersey advertising program in 2016.  This new reality came to fruition this summer, coinciding with the introduction of new Nike uniforms. Many sports fans voiced their displeasure with this idea, as the corporate world had seemingly taken another intrusive step into our sports sanctuary.  While the dust has… Continue reading Making the Case “For” and “Against” Uniform Ads

Branding, NFL, Uniforms

Redesigning the Eagles

In 1994, the Philadelphia Eagles were purchased by Jeffrey Lurie.  A season later, the Eagles redesigned, adopting a stereotypical 1990's look that coincided with the era's obsession with teal, and teal-like colors. The Eagles ditched Kelly Green from their color scheme, the organization's primary color for approximately 60 years, in favor of Midnight Green. Fast-forward… Continue reading Redesigning the Eagles

Business, NFL

LA Rams’ Astronomical Value Increase

Forbes.com released its annual countdown of “The World’s 50 Most Valuable Sports Teams” on Wednesday. It is always intriguing to observe the continual growth in the industry of sports.  For instance, Jeffrey Lurie purchased the Philadelphia Eagles for $185 million in 1994, the most ever paid for a sports franchise.  The Eagles are now valued… Continue reading LA Rams’ Astronomical Value Increase