Sports Branding | Sports Marketing | Business of Sports
When you grow up a naïve, wide-eyed, sports-crazed kid, your young life revolves around your team. Your focus becomes so narrow that you would give literally anything just to see your team emerge victorious. Growing up an Eagles fan takes that concept to different extremes. If you don’t roll out of bed on Sunday mornings… Continue reading What Brian Dawkins Means to Me
In 1994, the Philadelphia Eagles were purchased by Jeffrey Lurie. A season later, the Eagles redesigned, adopting a stereotypical 1990's look that coincided with the era's obsession with teal, and teal-like colors. The Eagles ditched Kelly Green from their color scheme, the organization's primary color for approximately 60 years, in favor of Midnight Green. Fast-forward… Continue reading Redesigning the Eagles
Forbes.com released its annual countdown of “The World’s 50 Most Valuable Sports Teams” on Wednesday. It is always intriguing to observe the continual growth in the industry of sports. For instance, Jeffrey Lurie purchased the Philadelphia Eagles for $185 million in 1994, the most ever paid for a sports franchise. The Eagles are now valued… Continue reading LA Rams’ Astronomical Value Increase
From an X’s-and-O’s perspective, the Oakland Raiders free-agent signing of Marshawn Lynch to a two-year contract is somewhat puzzling. It is well documented that the shelf-life of an NFL running back expires rapidly, especially after the age of 27. And considering the mileage on this particular 31 year old, one can’t help but wonder why… Continue reading Damage Control: Marshawn Lynch in Oakland
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