Sports Branding | Sports Marketing | Business of Sports
A fundamental element in operating a successful public relations department is having blueprints in place to respond to varying scenarios. This is especially important for a sports organization, as most sports entities are susceptible to higher amounts of public scrutiny and media coverage. Unfortunately for the Philadelphia 76ers, it is unlikely they had a plan… Continue reading A Public Relations Evaluation of “WooderGate”
Last season, I posted my thoughts on the third consecutive NBA Finals matchup between Golden State and Cleveland. Since sports fans will be treated to a fourth consecutive matchup, I figured it was appropriate to reassess some of the key points that were made a year ago. Lack of Parity? I believed that the NBA… Continue reading Reassessing the NBA’s Parity Problem
When considering optimal matchups for a championship settings, one must take into account several different elements. These elements include intriguing storylines, favorable market statistics and recognizable superstars. For the NHL, a Vegas Golden Knights and Washington Capitals Stanley Cup Final seemingly checks all of the boxes. Storylines: One storyline that sells particularly well in American… Continue reading An Ideal Stanley Cup Final for the NHL
An inevitable yet substantial decision was made Monday when The Supreme Court ruled 6-3 to strike down the Professional and Amatuer Sports Protection Act, a 1992 law that barred state-authorized sports gambling (with the exception of Nevada). States are now free to offer legalized sports betting, and states like New Jersey will be quick to… Continue reading Sports Gambling: No Longer Taboo
The NBA announced the approval of an on-jersey advertising program in 2016. This new reality came to fruition this summer, coinciding with the introduction of new Nike uniforms. Many sports fans voiced their displeasure with this idea, as the corporate world had seemingly taken another intrusive step into our sports sanctuary. While the dust has… Continue reading Making the Case “For” and “Against” Uniform Ads
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