Business, NBA, Public Relations

A Public Relations Evaluation of “WooderGate”

A fundamental element in operating a successful public relations department is having blueprints in place to respond to varying scenarios. This is especially important for a sports organization, as most sports entities are susceptible to higher amounts of public scrutiny and media coverage. Unfortunately for the Philadelphia 76ers, it is unlikely they had a plan… Continue reading A Public Relations Evaluation of “WooderGate”

Business, Marketing, NHL

An Ideal Stanley Cup Final for the NHL

When considering optimal matchups for a championship settings, one must take into account several different elements. These elements include intriguing storylines, favorable market statistics and recognizable superstars. For the NHL, a Vegas Golden Knights and Washington Capitals Stanley Cup Final seemingly checks all of the boxes. Storylines: One storyline that sells particularly well in American… Continue reading An Ideal Stanley Cup Final for the NHL

Branding, Business, NBA

Making the Case “For” and “Against” Uniform Ads

The NBA announced the approval of an on-jersey advertising program in 2016.  This new reality came to fruition this summer, coinciding with the introduction of new Nike uniforms. Many sports fans voiced their displeasure with this idea, as the corporate world had seemingly taken another intrusive step into our sports sanctuary.  While the dust has… Continue reading Making the Case “For” and “Against” Uniform Ads