Branding, Marketing, NBA

An Evaluation of the Big Baller Brand

The NBA hosted its inaugural award show Monday night on national television. This pseudo-event rolled out the red carpet for past, present, and future NBA stars – as well as celebrities like Drake, Nicki Minaj, 2 Chainz and many more.  Golden envelopes revealed some of the season’s biggest debates, including Rookie of the Year, Defensive… Continue reading An Evaluation of the Big Baller Brand