Branding, Business, NBA

Making the Case “For” and “Against” Uniform Ads

The NBA announced the approval of an on-jersey advertising program in 2016.  This new reality came to fruition this summer, coinciding with the introduction of new Nike uniforms. Many sports fans voiced their displeasure with this idea, as the corporate world had seemingly taken another intrusive step into our sports sanctuary.  While the dust has… Continue reading Making the Case “For” and “Against” Uniform Ads

Branding, Marketing, NBA

An Evaluation of the Big Baller Brand

The NBA hosted its inaugural award show Monday night on national television. This pseudo-event rolled out the red carpet for past, present, and future NBA stars – as well as celebrities like Drake, Nicki Minaj, 2 Chainz and many more.  Golden envelopes revealed some of the season’s biggest debates, including Rookie of the Year, Defensive… Continue reading An Evaluation of the Big Baller Brand
Business, NBA

The Seven-Game Season

A highly anticipated NBA Finals matchup is set to tip-off tonight after a dull, predictable season. Sure, Russell Westbrook aimlessly chasing Oscar Robertson’s triple-double record was a nice sideshow, as was James Harden’s rebirth at the point guard position, Joel Embiid’s brief stardom and Kawhi Leonard’s continued embodiment of “The Spurs Way.” Yet the participants… Continue reading The Seven-Game Season