Business, NBA, Public Relations

A Public Relations Evaluation of “WooderGate”

A fundamental element in operating a successful public relations department is having blueprints in place to respond to varying scenarios. This is especially important for a sports organization, as most sports entities are susceptible to higher amounts of public scrutiny and media coverage. Unfortunately for the Philadelphia 76ers, it is unlikely they had a plan… Continue reading A Public Relations Evaluation of “WooderGate”

Analytics, NBA

Analytical Proof of “Man-alytics?”

Intro Sports enthusiasts often talk about the significant differences between regular-season and postseason play. Each sport has its own clichés regarding the important factors that are required to continuously emerge victorious in postseason action. Recently, Fox’s Colin Cowherd introduced the phrase “Man-alytics,” where he believes some of the advanced analytics utilized in the NBA become… Continue reading Analytical Proof of “Man-alytics?”

Marketing, NBA

#PhilaUnite: Marketing Brilliance

Sports talk radio, while not always an accurate depiction of a fanbase, often helps illustrate some of the division within a sports town. Debate is encouraged and sometimes created by radio personalities to ignite a more stimulating conversation. In sports-crazed markets like Philadelphia, where only callers with polarizing opinions are seemingly permitted on-air, these healthy… Continue reading #PhilaUnite: Marketing Brilliance

Branding, Business, NBA

Making the Case “For” and “Against” Uniform Ads

The NBA announced the approval of an on-jersey advertising program in 2016.  This new reality came to fruition this summer, coinciding with the introduction of new Nike uniforms. Many sports fans voiced their displeasure with this idea, as the corporate world had seemingly taken another intrusive step into our sports sanctuary.  While the dust has… Continue reading Making the Case “For” and “Against” Uniform Ads