Sports Branding | Sports Marketing | Business of Sports
While most NBA offseasons offer intrigue and entertainment, this summer is already shaping up to be a game-changer. Decisions made over the next few weeks have the potential to shape the league’s competitive landscape for the next decade. The most captivating storyline will unquestionably involve LeBron James. I would anticipate a blog post to be… Continue reading Why, Kawhi?
A fundamental element in operating a successful public relations department is having blueprints in place to respond to varying scenarios. This is especially important for a sports organization, as most sports entities are susceptible to higher amounts of public scrutiny and media coverage. Unfortunately for the Philadelphia 76ers, it is unlikely they had a plan… Continue reading A Public Relations Evaluation of “WooderGate”
Last season, I posted my thoughts on the third consecutive NBA Finals matchup between Golden State and Cleveland. Since sports fans will be treated to a fourth consecutive matchup, I figured it was appropriate to reassess some of the key points that were made a year ago. Lack of Parity? I believed that the NBA… Continue reading Reassessing the NBA’s Parity Problem
Intro Sports enthusiasts often talk about the significant differences between regular-season and postseason play. Each sport has its own clichés regarding the important factors that are required to continuously emerge victorious in postseason action. Recently, Fox’s Colin Cowherd introduced the phrase “Man-alytics,” where he believes some of the advanced analytics utilized in the NBA become… Continue reading Analytical Proof of “Man-alytics?”
Sports talk radio, while not always an accurate depiction of a fanbase, often helps illustrate some of the division within a sports town. Debate is encouraged and sometimes created by radio personalities to ignite a more stimulating conversation. In sports-crazed markets like Philadelphia, where only callers with polarizing opinions are seemingly permitted on-air, these healthy… Continue reading #PhilaUnite: Marketing Brilliance
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