Marketing, NBA

#PhilaUnite: Marketing Brilliance

Sports talk radio, while not always an accurate depiction of a fanbase, often helps illustrate some of the division within a sports town. Debate is encouraged and sometimes created by radio personalities to ignite a more stimulating conversation. In sports-crazed markets like Philadelphia, where only callers with polarizing opinions are seemingly permitted on-air, these healthy… Continue reading #PhilaUnite: Marketing Brilliance

Branding, Business, NBA

Making the Case “For” and “Against” Uniform Ads

The NBA announced the approval of an on-jersey advertising program in 2016.  This new reality came to fruition this summer, coinciding with the introduction of new Nike uniforms. Many sports fans voiced their displeasure with this idea, as the corporate world had seemingly taken another intrusive step into our sports sanctuary.  While the dust has… Continue reading Making the Case “For” and “Against” Uniform Ads

Branding, NFL, Uniforms

Redesigning the Eagles

In 1994, the Philadelphia Eagles were purchased by Jeffrey Lurie.  A season later, the Eagles redesigned, adopting a stereotypical 1990's look that coincided with the era's obsession with teal, and teal-like colors. The Eagles ditched Kelly Green from their color scheme, the organization's primary color for approximately 60 years, in favor of Midnight Green. Fast-forward… Continue reading Redesigning the Eagles

Business, NFL

LA Rams’ Astronomical Value Increase

Forbes.com released its annual countdown of “The World’s 50 Most Valuable Sports Teams” on Wednesday. It is always intriguing to observe the continual growth in the industry of sports.  For instance, Jeffrey Lurie purchased the Philadelphia Eagles for $185 million in 1994, the most ever paid for a sports franchise.  The Eagles are now valued… Continue reading LA Rams’ Astronomical Value Increase

NFL, Public Relations

Damage Control: Marshawn Lynch in Oakland

From an X’s-and-O’s perspective, the Oakland Raiders free-agent signing of Marshawn Lynch to a two-year contract is somewhat puzzling. It is well documented that the shelf-life of an NFL running back expires rapidly, especially after the age of 27.  And considering the mileage on this particular 31 year old, one can’t help but wonder why… Continue reading Damage Control: Marshawn Lynch in Oakland