Sports Branding | Sports Marketing | Business of Sports
Intro Sports enthusiasts often talk about the significant differences between regular-season and postseason play. Each sport has its own clichés regarding the important factors that are required to continuously emerge victorious in postseason action. Recently, Fox’s Colin Cowherd introduced the phrase “Man-alytics,” where he believes some of the advanced analytics utilized in the NBA become… Continue reading Analytical Proof of “Man-alytics?”
An inevitable yet substantial decision was made Monday when The Supreme Court ruled 6-3 to strike down the Professional and Amatuer Sports Protection Act, a 1992 law that barred state-authorized sports gambling (with the exception of Nevada). States are now free to offer legalized sports betting, and states like New Jersey will be quick to… Continue reading Sports Gambling: No Longer Taboo
Sports talk radio, while not always an accurate depiction of a fanbase, often helps illustrate some of the division within a sports town. Debate is encouraged and sometimes created by radio personalities to ignite a more stimulating conversation. In sports-crazed markets like Philadelphia, where only callers with polarizing opinions are seemingly permitted on-air, these healthy… Continue reading #PhilaUnite: Marketing Brilliance
The NBA announced the approval of an on-jersey advertising program in 2016. This new reality came to fruition this summer, coinciding with the introduction of new Nike uniforms. Many sports fans voiced their displeasure with this idea, as the corporate world had seemingly taken another intrusive step into our sports sanctuary. While the dust has… Continue reading Making the Case “For” and “Against” Uniform Ads
In 1994, the Philadelphia Eagles were purchased by Jeffrey Lurie. A season later, the Eagles redesigned, adopting a stereotypical 1990's look that coincided with the era's obsession with teal, and teal-like colors. The Eagles ditched Kelly Green from their color scheme, the organization's primary color for approximately 60 years, in favor of Midnight Green. Fast-forward… Continue reading Redesigning the Eagles
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