Sports Branding | Sports Marketing | Business of Sports
Forbes.com released its annual countdown of “The World’s 50 Most Valuable Sports Teams” on Wednesday. It is always intriguing to observe the continual growth in the industry of sports. For instance, Jeffrey Lurie purchased the Philadelphia Eagles for $185 million in 1994, the most ever paid for a sports franchise. The Eagles are now valued… Continue reading LA Rams’ Astronomical Value Increase
From an X’s-and-O’s perspective, the Oakland Raiders free-agent signing of Marshawn Lynch to a two-year contract is somewhat puzzling. It is well documented that the shelf-life of an NFL running back expires rapidly, especially after the age of 27. And considering the mileage on this particular 31 year old, one can’t help but wonder why… Continue reading Damage Control: Marshawn Lynch in Oakland
The NBA hosted its inaugural award show Monday night on national television. This pseudo-event rolled out the red carpet for past, present, and future NBA stars – as well as celebrities like Drake, Nicki Minaj, 2 Chainz and many more. Golden envelopes revealed some of the season’s biggest debates, including Rookie of the Year, Defensive… Continue reading An Evaluation of the Big Baller Brand
Continuing with the cross-sport project from a few weeks ago, here is what the NFC North would look like if they played in the NBA. Be sure to check out the NFC East/NBA project, as well as my thoughts on the NBA's unprecedented parity problem. Chicago Bears: Detroit Lions: Green… Continue reading Uniforms of the Week: NFC North
As I eluded to in my Uniform of the Week article yesterday, Adidas has taken over Reebok as the official outfitter of the NHL. Through social media, teams have released sneak-peaks of the new uniforms that will be unveiled Tuesday, June 20. As reported by Chris Creamer of SportsLogos.net, 12 teams were expected to receive new uniforms… Continue reading Adidas Sneak-Peaks
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